Facebook has easily become the place to market your business or product in a social environment online. Facebook allows for people to publicly support a cause, product, or business by Liking their Page on Facebook. There are some very specific things that you need to consider when it comes to marketing on Facebook, especially that it is public.
When someone likes a Page on Facebook, it becomes public knowledge that they Like that page. So some products may not be appropriate for Facebook marketing, whether they could be embarrassing to the individual or cause them problems personally.
With that in mind, it is a great idea to have your product or service on Facebook. The biggest reason is the fact that having multiple backlinks on a site such as Facebook is a great way to increase SEO relevance. Another reason is for the sharing factor, you can connect directly to your fans of your product and inform them about changes, updates, and special promotions.
There are so many great reasons to have your company on Facebook, but today I am going to outline three of the best ways to promote your product and company on Facebook.
Hold a Contest
Holding a contest is one of the best ways to gain fans on your Facebook page. You can hold a contest for almost anything, such as a photo contest for your photography blog, writing contest, a “fan” contest where you have people join your Facebook page and when it gets to a certain number you will donate money to a specific charity, etc. The options are truly limited when it comes to a contest. You can spend a lot of money on it, or get donations or prizes and give away some of your own products.
Give an Incentive
Sometimes just giving people an incentive to join your Facebook Fan Page is enough. For example, if they join your Facebook fan page and they buy your product from you at the same time they can get $2 off their order, for example. Giving people a reason is sometimes all that is needed to get them to join.
Promote It
I would hope to think this wouldn’t need much explaining, but promoting your Facebook page every week in a blog post or in your email news letter can do wonders for getting people to join it. Combining promotion through your other channels (such as Twitter) and a contest or incentive, you should quickly see your marketing efforts on Facebook benefit your company.
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